Kenya’s SUV market has grown over the past ten years. Buyers are rapidly moving from sedans to crossovers and compact SUVs because of their perceived good blend of road presence, comfort, versatility and practicality. Some of the very popular SUVs in this category that are constantly at the top of any consideration list for any Kenyan car buyer looking for premium comfort without having to buy a full-blown luxury SUV are the Toyota Harrier and the Mazda CX-5.
Both models boast their unique fan clubs for different reasons. Toyota’s Harrier is considered the prestige car of choice which carries Toyota’s renowned reliability while boasting an unmatchable comfortable ride, and the CX-5, a modern fuel-efficient and good to drive alternative. Between the two, there is no clear “winner” because they both cater to slightly different kinds of buyers with varying priorities. Most Kenyan buyers consider all other important factors besides ride and comfort including cost of ownership, fuel consumption, maintenance as well as longevity and practicality of ownership.
The Toyota Harrier has long enjoyed significant presence on Kenyan roads particularly with people who wish to drive a comfortable up-class SUV that doesn’t burn a big hole in their pockets, unlike the very expensive luxury SUV market. One of the most compelling aspects about the Harrier is its supple and comfortable ride that swallows uneven road surfaces in the most serene way, offering drivers an almost Rolls-Royce like experience over both the Kenyan urban and highway road conditions. Whether one is driving through the hustle and bustle of Nairobi or venturing to other parts of the country, the ride quality of the Harrier is always commendable.
The Toyota Harrier is also a very well-appointed vehicle. The interiors even in used models generally feel of high quality as compared to most of its rivals. The interior design is well executed and drivers will appreciate the passenger space as well as a quiet cabin environment that’s highly favoured by families and professionals who would like a smooth, comfortable ride over longer distances. Other selling points of the Harrier for the Kenyan buyer include the strong road presence that it commands and excellent resale value. Toyota cars historically hold their value very well in Kenya.
Of course there are downsides. Some models especially with larger engines consume quite a bit of fuel, and it’s also worth noting that while the Harrier is generally very reliable, buyers of older generations are strongly advised to check the condition of the transmission and suspension carefully and ideally find models with a documented servicing history. Genuine parts are available widely across Kenya but the cost of their maintenance are slightly higher than its competitor in this piece.
The Mazda CX-5 on the other hand has quickly carved out a name for itself in Kenya. One of its most significant selling points is its remarkable fuel efficiency that is attributed to Mazda’s SkyActiv engine technology combined with the efficient six-speed automatic transmission which works well in conjunction to give a very good consumption rate which is highly desirable considering the fluctuating and high price of fuel. Buyers who own CX-5s have reported significantly lower fuel bills than owners of rival SUVs within the same price range.
Another key advantage of the Mazda CX-5 over most competitors in Kenya is its superb driving dynamics. Steering is sharp and direct, handling is nimble and feels much sportier and controlled compared to a lot of other SUVs on the market. Drivers who value a sportier and more responsive ride behind the wheel will instantly fall in love with the CX-5. The interior quality is generally higher in CX-5 models compared to similar year Harrier variants especially in the newer generation models which have taken a giant leap in cabin materials and ergonomics. Newer models boast impressive modern tech features like advanced Infotainment system.
One can’t fail to mention the exterior of the CX-5 which many Kenyan buyers find very stylish and contemporary and still fresh even after some years of service on our roads owing to its timeless design. Generally, compared to the conservative styling of certain Harrier variants, the CX-5 carries a more youthful and flamboyant image which is very attractive to a majority of car buyers.
In terms of ownership costs, while the CX-5 is proving itself to be a reliable car it still falls slightly behind Toyota in terms of widespread part availability in Kenya. Nevertheless it’s a matter of when, not if the supply of parts for Mazda models in Kenya is to fully catch up. One thing is for sure, a well-maintained used CX-5 with its superior fuel efficiency, more refined interior and sportier driving experience can be a better option than the Harrier.
The two vehicles excel differently in Kenya’s often harsh driving conditions. The Harrier will continue to offer superior comfort due to its softer suspension that excels on bumpy roads, whereas the CX-5 offers more nimble handling on smooth roads and agility that drivers in bustling city centers would appreciate. For many owners who travel on dusty country roads often, the comfort of the Harrier’s suspension will be a major factor in their decision.
The superior fuel efficiency is also another major draw to buyers especially those with a tight fuel budget. When all is said and done, the CX-5 is the more fuel efficient of the two, meaning lower fuel costs, a critical advantage especially over years of ownership. The Toyota Harrier however enjoys very strong demand in the used car market. The resale value that Toyota cars continue to command in the Kenyan market is unparalleled. However the CX-5 also holds its value quite well in Kenya.
At the end of the day, both the Toyota Harrier and the Mazda CX-5 offer undeniable value for Kenyan buyers but to slightly different demographics. For those who prioritize the highest level of comfort, the best resale value in the market,Toyota’s well known reputation of reliability and an executive touch, then the Harrier is the more appropriate option. For buyers that demand fuel efficiency, impressive performance, modern technology, and a sportier driving experience, then the CX-5 should take top priority. The ultimate decision between the two depends on what a buyer places most importance on, as each vehicle offers an impressive package with its own individual merits and unique appeal.
Both models provide excellent value for Kenyan consumers and can be found at the most competitive prices. As discerning buyers become more familiar with both brands and models, there is no doubt that both will continue to enjoy immense popularity on our Kenyan roads. At Iko Gari Auto Market, buyers have an opportunity to compare a multitude of various SUV listings, ranging from the reliable Toyota Harrier to the dynamic Mazda CX-5, allowing for a well-informed decision to be made according to both a buyer’s budget and driving needs.
